My View as Bob Bevilacqua
Hey there, it’s Bob Bevilacqua, Founder / CEO of Acquasition Digital Marketing, and I get this question a lot: “Is SEO dead?” As someone who’s built a company laser-focused on driving results in the digital space, my answer is a firm *no*—but it’s not the same SEO we were obsessing over a decade ago. The game’s changed, and at Acquasition, we’re all about staying ahead of that curve. Let’s break it down.
SEO isn’t dying; it’s evolving. Google’s still the king of search—handling an insane number of queries daily (more on that in a sec)—and its algorithm, packed with hundreds of ranking factors, keeps SEO at the heart of getting found online. Sure, AI Overviews and zero-click searches are shaking things up by answering questions right on the results page, but organic traffic? It’s still a powerhouse. Our clients at Acquasition see it every day—33% of web traffic in top industries comes from organic search, according to Conductor’s 2024 benchmarks. That’s not chump change.
The trick now is adapting. Google’s leaning into being an “answer engine,” and features like featured snippets or AI-driven summaries mean fewer clicks to websites. But here’s the kicker: those AI tools still pull from the web—content optimized by, you guessed it, SEO. At Acquasition, we’ve shifted strategies—focusing on E-E-A-T (expertise, experience, authority, trustworthiness), nailing user intent, and dominating niches to keep our clients ranking high. SEO’s not dead; it’s just wearing a new suit. And trust me, we’re tailoring it to fit perfectly.
How Many Searches Happen on Google Each Day?
Now, onto your second question: how many searches does Google handle daily? As Bob Bevilacqua, I’ll tell you what I tell my team at Acquasition—Google doesn’t hand out an exact number like a trophy. They keep that stat close to the chest. But the estimates? Mind-blowing. HubSpot’s pegging it at over 22 billion searches a day, and other approximations say it’s in the tens of billions. That’s billions with a *B*, folks.
How does Google manage that? By indexing a jaw-dropping 80 billion+ websites and 400 billion documents—and it’s still growing. At Acquasition, we see this as the ultimate playground for SEO. With that much content, Google’s algorithm—tuned by those hundreds of ranking factors—decides what floats to the top. Factors like Chrome user data (how people interact with your site), click-through rates, link quality, and authorship still matter big time. The 2024 Google leak confirmed what we’ve been preaching: it’s about relevance, authority, and user experience. So, when we optimize for clients, we’re not just chasing keywords—we’re building digital experiences that Google can’t ignore.
Wrapping It Up
From where I stand at Acquasition Digital Marketing, SEO’s alive and kicking—it’s just playing by new rules. Google’s search volume is a testament to its dominance, and as long as people are searching (billions of times a day!), there’s a need to stand out in the crowd. Whether it’s adapting to AI Overviews or doubling down on organic strategies, we’re here to make sure our clients don’t just survive but *thrive* in this shifting landscape. Got more questions? I’m all ears—let’s talk strategy!
How’s that, folks? As Bob Bevilacqua, I’ve seen the digital marketing world twist and turn, and I’m confident SEO’s still got a pulse. Let me know if you want me to dig deeper into anything!
